UNIT 3: Advertising—My Glossary
Advertising Products in English Glossary

UNIT 3: Advertising—My Glossary

ADVERTISING VOCABULARY

DATE

WORD

EXAMPLE

2015.05.07

concur

They concur that revenues will fall soon.

2015.05.07

chauvinism

Some advertisements take chauvinism to exalt a race, sex or nation.

2015.05.07

boost

This diagram shows that some sectors of the population substantially boost the state’s economy.

2015.05.07

ubiquitous

Wherever you look there are ads, it’s the most ubiquitous thing produced.

2015.05.07

slashed

They have slashed payments to seniors, so they can barely pay for their basic needs.

2015.05.07

rock-bottom prices

Thanks to our partners we can provide our products at rock-bottom prices.

2015.05.07

unsurpassed

Come to our shops and take bargains at an unsurpassed price.

2015.05.07

galore

This supermarket offers discounts galore in their bargains section.

2015.05.08

witty

This slogan is so clever and witty.

2015.05.08

brand-building

The brand-building campaign has been a success.

2015.05.08

nagging

The nagging crying of the babies often make their parents suffer stress.

2015.05.08

to grind

My grandma used to tell me that mills grind barley.

2015.05.08

libel

When someone reads some libels about him, he is likely to denounce the editor.

2015.05.15

brand stretching

To avoid some restrictions, the company decided to implement a brand stretching.

2015.05.15

product range

This technology company has a wide product range, from mobiles to refrigerators.

2015.05.15

product placement

An important corporation uses product placement in many movies, videos and advertisements, no matter what they are about.

2015.05.15

product endorsement

This coffee company relies on product endorsement, with famous actors and models.

2015.05.15

market challenger

Despite aggressive competition, the company moves forward being the market challenger to many others.

2015.05.15

market segment

The growth of this market segment has been completely unexpected.

USEFUL EXPRESSIONS

■ I’m really into it.

■ I’m really against it.

■ I suppose so.

■ You’ve got a point there, but...

■ I agree to some extent, but...

■ I’m still not convinced.

■ If you want my honest opinion...

■ Quite frankly...

■ As far as I’m concerned, ...

■ Look at it this way.

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