UNIT 3: Advertising—My Glossary
ADVERTISING VOCABULARY
DATE |
WORD |
EXAMPLE |
2015.05.07 |
concur |
They concur that revenues will fall soon. |
2015.05.07 |
chauvinism |
Some advertisements take chauvinism to exalt a race, sex or nation. |
2015.05.07 |
boost |
This diagram shows that some sectors of the population substantially boost the state’s economy. |
2015.05.07 |
ubiquitous |
Wherever you look there are ads, it’s the most ubiquitous thing produced. |
2015.05.07 |
slashed |
They have slashed payments to seniors, so they can barely pay for their basic needs. |
2015.05.07 |
rock-bottom prices |
Thanks to our partners we can provide our products at rock-bottom prices. |
2015.05.07 |
unsurpassed |
Come to our shops and take bargains at an unsurpassed price. |
2015.05.07 |
galore |
This supermarket offers discounts galore in their bargains section. |
2015.05.08 |
witty |
This slogan is so clever and witty. |
2015.05.08 |
brand-building |
The brand-building campaign has been a success. |
2015.05.08 |
nagging |
The nagging crying of the babies often make their parents suffer stress. |
2015.05.08 |
to grind |
My grandma used to tell me that mills grind barley. |
2015.05.08 |
libel |
When someone reads some libels about him, he is likely to denounce the editor. |
2015.05.15 |
brand stretching |
To avoid some restrictions, the company decided to implement a brand stretching. |
2015.05.15 |
product range |
This technology company has a wide product range, from mobiles to refrigerators. |
2015.05.15 |
product placement |
An important corporation uses product placement in many movies, videos and advertisements, no matter what they are about. |
2015.05.15 |
product endorsement |
This coffee company relies on product endorsement, with famous actors and models. |
2015.05.15 |
market challenger |
Despite aggressive competition, the company moves forward being the market challenger to many others. |
2015.05.15 |
market segment |
The growth of this market segment has been completely unexpected. |
USEFUL EXPRESSIONS
■ I’m really into it.
■ I’m really against it.
■ I suppose so.
■ You’ve got a point there, but...
■ I agree to some extent, but...
■ I’m still not convinced.
■ If you want my honest opinion...
■ Quite frankly...
■ As far as I’m concerned, ...
■ Look at it this way.